It's a completely custom, artistic experience and a groundbreaking way to co-experience television on your phone." Hovey also hinted that the way that people experience the app will dictate what new ways they can use similar technology in the future, so while you watch and play you'll also be pioneers on the forefront of a potential revolution. We're hoping it will be a complementary experience. "It's so new, we don't even know how people will experience it. "This is an unprecedented form factor," Hovey said. This is the most immersive second screen television experience to date, according to Hovey, instead of just being the kind of straightforward swapping of information or elaboration of events (or even more overtly marketing-related content). With this app, we're finally being able to get that experience to the guests who haven't been able to experience it themselves." So even if they aren't in the park themselves, they'll be able to see that. "They'll see the ears-the first time it appeared was in the Mickey Mouse Club-but with this technology it really modernized it in an amazing way. We're taking the show that was originally just at Disneyland and bring it nationwide to thousands of people's homes, all at the exact same time."Īnd like all Imagineering projects, this experience is designed to elicit an emotional response as much as an intellectual one, so you'll oooh and a"What the app is going to do is allow people to to experience something both iconic and classic, and totally modern and innovative all at the same time," Tracie Alt, the Merchandiser responsible for the Made with Magic ears and accessories told us. You'll see ears on your screen doing the same color scheme. Instead of synchronizing to a nighttime spectacular, your phone will sync to the spectacular on screen. We added the same technology as Made with Magic but now it's inside your phone. Our partners at ABC really wanted to bring the magic into your living room. Hovey went on to explain how the Made with Magic second screen experience will work at home: "You'll see plenty of ears on ABC. "The key thing about the technology is that we take merchandise like the Mickey ears and put some lights in it, but the magic part if you come to one of our nighttime spectaculars, is that we coordinate the colors across the entire audience." It started an unprecedented collaboration between Imagineering, theme park merchandise, and entertainment," Pehr Hovey, an Imagineer in Research and Development, explained. We pitched it and it was so well-received that we got the green light to go immediately. "Made with Magic started way back in 2011 as an idea that came out of Imagineering Research
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